![]() The solar roof is offered at a competitive price point. International orders are expected to start shipping next year. The company is expected to start taking orders for the remaining Tuscan and slate styles in November, with deliveries starting next year. Unfortunately, those who didn’t order immediately have a long wait on their hands: the tiles sold out until next year in just 16 days. orders expected to start shipping this year. Tesla started taking pre-orders for the textured black and smooth grey tile styles back in May, with U.S. “We have installed and working the Solar Roof tiles,” Musk told investors during the conference call. Straubel, the company’s chief technology officer, have installed solar roof tiles on their houses. The Tesla CEO made the announcement during Wednesday’s second quarter 2017 earnings call, where he revealed that both himself and Jeffrey B. This article is based on an interview that aired on PRI’s Living on Earth with Steve Curwood.Elon Musk’s house runs on solar. “I think you're going to see that it's a very competitive market for storage, globally, and that we, as US consumers, will benefit from the cost declines of that competition and see storage become economical much sooner than I think a lot of people thought," Kreamer says. Many companies are supplying that market, and they include names like Panasonic. “So, what you're seeing is tens of thousands of homeowners order residential storage in the Australian market.” And, two, the local utility in Australia increased the price to connect to the grid to such a level that residential storage became more cost-effective than being connected to the grid,” he says. “Number one, over 10 percent of all homeowners in Australia have residential solar on their roof. Additionally, Tesla, a number of startup companies and many, very large, global power and electronic manufacturers are beginning to offer better storage solutions. The most robust market for residential energy storage today is Australia, Kreamer points out, and the reason for that is twofold. Today, solar power is the lowest-cost form of energy, globally. In the last 10 years, prices for solar energy have dropped 70 percent, Kreamer notes. “It really, I think, opens up a segment of the market to consumers who are both image-conscious - thinking about what their home looks like - but also really looking to save money with clean affordable solar power.” “The benefit of the Tesla solar roofing is that you really can't tell the difference,” Kreamer says. The new tiles are attractive and look just like the roofing we are all most accustomed to, which is a big advantage. "Do you buy solar tiles and replace your roof when you choose to go solar? Will you go solar when you decide to buy a car? If you bought a car and a roof, will you then buy solar later? It's really about consumer buying behavior, and whether or not consumers will buy bundles at the same time, I think, is an open question, frankly, for the residential solar market, in general, but specifically for the Tesla-SolarCity vision," Kreamer says. The challenge Musk will find with a merger, according to Kreamer, is that, while consumers like technology bundles that give them more value - especially ones that are good-looking and easy to use, as Tesla and SolarCity have demonstrated they can deliver - do consumers want to buy all these things at the same time? If I can give that to you, I can bring more value to you as a consumer, on the one hand, and I can capture more value from you as a company.” “Fundamentally, the Tesla and SolarCity merger is bringing together a lifetime value solution,” says Nat Kreamer, CEO of Spruce Finance and chairman of the National Solar Energy Industries Association.Īccording to Kreamer, Musk’s message is this: “Let me bring more value to you as a consumer in the way you consume energy, the way you produce energy, and the way you get transportation, and let me give you a complete bundle and a complete experience in your home. To achieve his vision, Musk is pushing for a merger of two companies in which he's the largest shareholder: Tesla and the home solar company, SolarCity. Elon Musk, the co-founder of Tesla motors and SpaceX, has announced a new line of attractive roofing tiles that can capture energy from the sun.Īlong with a home battery, called the Power Wall, and a Tesla electric car, the new roofing tiles could form a complete personal solar power system for an individual residential home.
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